Aussies More Likely To Buy New Cars At Major Life Milestones; Range Of New Models

Holden has launched a new ‘Step Up at Holden’ sales campaign that offers customers incredibly value and stunning driveaway deals on a broad range of existing and new products.

Range of New Models

Available on a great range of Holdens, Step Up at Holden comprises of a variety of offers including free auto, free servicing and attractive driveaway pricing to provide maximum value for money.

Following customer research, the campaign and new products have been designed to help provide customers with the right product at the right price to support popular buying periods during life changes.

Research has indicated that just five per cent of Australians are intending to buy a car in the next 12 months, but that this changes significantly when people are heading towards major life milestones.  For example, for Australians intending to have a baby, 17 per cent are also intending on buying a new car. This rises to 23 per cent for Australians who intend to change jobs.  And a staggering 33 per cent of Australians who are intending on buying a house, are also intending on buying a car – six times more than the average Australian (five per cent).

Holden’s Executive Director of Marketing, Geraldine Davys said the research suggests customers are looking for cars to support their lifestyles and the ‘Step Up at Holden’ campaign, combined with new product offerings, ensure now is a great time to buy a Holden.

“Australians see their car as a supporting asset to their lives, so we have designed our sales and new products to ensure we cater for a range of different life stages,” said Ms. Davys.

“Three times more people are looking to buy a car when intending on having a baby, so we are focused on making sure the child-friendly Trax and Captiva SUVs – both with ISOFIX child seat attachments – offer exceptional value with low driveaway prices.

“We’ve also created a range of exciting new editions across the Holden range, including Trax Active, Colorado 7 Trailblazer, and Colorado Storm, all catering to different needs and lifestyles.

“Customers are able to get an excellent deal on their car and can rest assured in the knowledge that with our lifetime capped priced servicing and excellent customer support teams, they will continue to be looked after long after purchase.”

The Step Up at Holden campaign will run at participating Holden dealers nationwide from 01 April 2016 through to 30 June 2016 and features outstanding deals including*:

  • Cruze Z-Series with free automatic transmission from $22,990 driveaway
  • Trax LS with free automatic transmission from $22,990 driveaway
  • Astra GTC with free automatic from $25,990 driveaway

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