Buick Launches Avenir Sub-Brand On Minivan For China

Buick has announced the first model that will receive the Avenir treatment. The GL8 minivan for China will be the first vehicle to launch under Buick’s new Avenir sub-brand.

Buick Launches Avenir

About a month ago, Buick announced it would introduce a sub-brand for its higher-end offerings, much like GMC has done with Denali. The GL8 minivan was already pretty luxurious, but the Avenir version brings upgraded features. It offers a few exclusive exterior details, including a daring Earl Purple paint as well as upgraded 18-inch multi-spoke aluminum alloy wheels. Inside, you’ll find decadent seats, plush carpeting, a suede ceiling, and 18 lighting options. Subtle Avenir badging is located throughout the cabin, including on the center console, door panels, and seats.

The Avenir sub-brand takes its name from a sleek, sporty sedan concept that Buick showed in 2015, so it’s a bit jarring to see the name arrive on a minivan. But it’s not surprising that China gets the first crack at the Avenir brand, as it is Buick’s largest market.

The GL8 is pretty popular in China, and a third-generation version is expected to launch this month. It features the new Buick global design language with a horizontal wing connecting the Buick insignia.

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