It’s Been Eighty Nine Years Since The Foundation Of Mercedes, So Why Do They Still Dominate?

In the automotive industry, Mercedes-Benz is a buzzword for quality and class. Whether you have bought one yourself, or you know someone who has, you can’t help feel impressed by a Merc. Eighty-nine years on since the formation of the company and they are still producing amazing cars. Plus, they are also one of the most popular manufacturers on the market. So, what is the secret to their amazing longevity? What puts Mercedes-Benz at the very top of the tree nearly ninety years down the line?


Those particular questions stumped even us here at Auto Released, so we decided to investigate.

To begin with, you cannot ignore one factor: their history. Mercedes-Benz has a history of making beautiful, classic cars, and that impacts every aspect of their success. From the very beginning, they created a reputation that has lasted the test of time. That particular reputation and history of offering a high standard of vehicle is what keeps buyers coming back for more.

However, no one can accuse Mercedes of being stuck in the past. In fact, they are one of a handful of manufacturers that has evolved over time. Understanding that a car in the twenty-first century is different to one in the twentieth, Mercedes progressed. Although they kept the foundation of what made them successful, they began to use new technology. Consequently, they could offer the new car lover exactly what they wanted. Take a look at Mercedes Benz latest models and they are the ultimate contemporary car. Mercedes are fast, agile, full of gadgets and relatively fuel-efficient. And, for what you get they are also quite affordable. Just take a look at the new B-Class F-Cell if you want proof of their ability to innovate.

And, they are incredibly good looking. We would all like to say truthfully that looks don’t matter, but we know they do to a degree. Mercedes know this too, which is why their cars are some of the prettiest on the market. When it comes to buying a car, it is amazing how the aesthetics affect your reasoning. Just because a car looks stunning, you forget about all of the other, more important details. For the past eight decades, Mercedes have been luring in customers with their looks and continue to do so to this day.

When you delve into all the fine print, it is hard to forget the main detail of their success: they are top class manufacturers. Cars can be as affordable and pretty as you like, but they still have to perform their primary job. If they don’t, they will never sell. For years, Mercedes-Benz has been at the forefront of car manufacturing. Their cars are the perfect mixture of power, agility and style. As a result, you can drive one around a racetrack or down to the supermarket. In short, they cover every angle and think of every detail.

As you can see, Mercedes have not just dominated, they are set to continue to dominate for a long time.

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