Lexus And Toyota Will Make Automated Braking Standard On Nearly Every Model And Trim Level By End Of 2017

Advanced automatic safety technology that was once available on only the most expensive new vehicles is about to be included as standard equipment on almost every Lexus and Toyota model and trim level in the United States. Announced today at the New York Auto Show, Toyota will begin to include the Lexus Safety System +™ and Toyota Safety Sense™ packages, anchored by automatic emergency braking (AEB), on almost every new vehicle by the end of 2017.

Lexus and Toyota

The announcement marks a major commitment by Toyota to help save lives and reduce highway injuries.  Making Lexus Safety System +™ and Toyota Safety Sense™ standard equipment on almost every model by the end of 2017 will make AEB technology widely available four years ahead of the 2022 industry target announced last week by the National Highway Traffic Safety Administration (NHTSA) and Insurance Institute for Highway Safety (IIHS).

“At Toyota, we are committed to creating better ways to move for everyone,” said Jim Lentz, CEO of Toyota Motor North America. “High-level driver assist technologies can do more than help protect people in the event of a crash; they can help prevent some crashes from ever happening in the first place. We are proud to help lead this industry in standardizing these systems and bring automated braking to our customers sooner rather than later.”

Already available as a low-cost option on a broad range of Lexus and Toyota vehicles, Lexus Safety System +™ and Toyota Safety Sense™ are designed to help address three key areas of driver assistance: preventing or mitigating frontal collisions – including pedestrians; helping keep drivers within their lane; and enhancing road safety during nighttime driving. Technologies include Toyota’s Pre-Collision System, Lane Departure Alert, and Automatic High Beams.

Twenty-five out of thirty Lexus and Toyota models will include Lexus Safety System +™ or Toyota Safety Sense™ as standard equipment.  Model-specific target dates for offering these advanced, active safety packages as standard equipment will be announced at a later date. Models that will not offer the systems standard by the end of 2017 include Lexus GX, Toyota Mirai, 4Runner, and 86 (jointly developed with Subaru), and Scion iA (developed by Mazda).  Mirai and Scion iA currently provide pre-collision including AEB as standard equipment.

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