New Rolls-Royce Phantom Makes North American Grand Entrance At 2017 Monterey Car Week

The all-new Rolls-Royce Motor Cars Phantom will make its North American debut on Friday, August 18 at ‘The Quail, a Motorsports Gathering.’ The debut comes only weeks after the global unveiling of the New Phantom at Bonham’s in Mayfair, London, celebrated with a gala event and worldwide broadcast.

Rolls-Royce Phantom

Rolls-Royce chose the world’s most prestigious and celebrated showcase of luxury motoring, the 2017 Pebble Beach Concours d’Elegance during Monterey Car Week, to make its grand entrance in North America. The New Phantom will be on display at The Quail lodge as well as the Rolls-Royce Villa in Pebble Beach, California throughout the weekend.

“The festivities around the Pebble Beach Concours d’Elegance have been the premier gathering place for affluent and influential car lovers for the past 66 years,” said Pedro Mota, President of Rolls-Royce Motor Cars Americas. “There is no better place for the New Phantom to make a grand entrance. When some of us come back generations from today, it will be classic creations like the New Phantom that will be adorning the lawn here at Pebble Beach.”

The panoramic view from the roads of the Monterey peninsula offer the ultimate backdrop to experience the ‘Magic Carpet Ride’ that defines the powerful and luxurious ride of a Rolls-Royce. In addition to showcasing the New Phantom, Rolls-Royce Motor Cars will feature a curated collection of specially Bespoke motor cars, designed especially for Pebble Beach.

New Phantom offers a wholly new, contemporary design interpretation of Rolls-Royce Phantom DNA. The all-new aluminium ‘Architecture of Luxury’ underpinning the New Phantom is lighter, stiffer, quieter and more technologically advanced. The many years of engineering ensures the architectural and proportional lineage of Rolls-Royce while delivering a whole new level of ‘Magic Carpet Ride.’

When you enter the New Phantom, one experiences ‘The Embrace’ of the world’s most luxurious motor car. The space enhances the sense of occasion and effortlessness of entry as the patron settles in to the car. Once inside, ‘The Suite’ re-defines comfort and refinement from the newly sculpted seats to the Bespoke option of a hand-crafted champagne cooler. As your driver or valet lightly touches the iconic coach doors, the door is closed in a whisper of silence, cocooning the occupant in the finest materials.

The New Phantom features a spectacular Bespoke advancement with ‘The Gallery’. An unprecedented new concept in luxury, ‘The Gallery’ reinterprets the motor car’s dashboard for the first time in 100 years. Owners will be able to commission a truly individual work of art that spans the width of ‘The Gallery’ and sits behind a single pane of glass in their New Phantom.

An all-new 6.75 litre twin-turbo V12 engine is the silently beating heart of New Phantom, providing a perfectly tuned level of power and performance. Engineers have also discreetly applied Satellite Aided Transmission, rear-wheel steering and a myriad of behind the scenes technology to provide an effortless experience. The New Phantom is the most technologically advanced Rolls-Royce ever.

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