Nissan Announces Name Of New Super Height Wagon-type Minicar
Mar 26, 2013– Yokohama, Japan (AutoReleased) – Nissan Motor Co., Ltd. today announced the name of its second new minicar, a “super height” (tall) wagon, Nissan DAYZ ROOX. Nissan is currently planning and developing this new minicar, which is slated for launch in early 2014, in partnership with Mitsubishi Motors Corporation, through a minicar joint venture.
Nissan and Mitsubishi Motors created NMKV Co., Ltd., a joint venture to develop minicars for the Japanese market. The first model created by this joint venture, Nissan DAYZ, will begin sales in June 2013. Nissan DAYZ ROOX is the successor to the current Nissan ROOX and will become the second minicar created by NMKV, and will go on sale in early 2014. With Nissan participating in the development of minicars from the onset of product planning, development and design phases, the new DAYZ ROOX will reflect Nissan’s brand identity in exterior design as well as features that will be inherited from the know-how cultivated from Serena, the No.1 minivan in Japan in 2012.
Aiming to create a comfortable, roomy cabin which is required for super height wagon-type minicars while delivering easy access for all of its passengers and excellent fuel economy, the development of this all-new minicar is on track.
Through NMKV, Nissan will introduce new minicars such as the Nissan DAYZ series, reflecting Nissan DNA from product planning to design. Following the announcement of the exterior design of the first model, Nissan DAYZ, on March 8, Nissan disclosed the interior design of Nissan DAYZ and will continue to update information on a timely basis.