Opel is giving a preview of the exciting future of the brand with a new Brand Concept. Its name: the Opel GT X Experimental – a bold, 4.06-metre, 5-door, all-electric compact SUV with coupé appeal and brimming with innovative ideas.
The GT X Experimental embodies Opel’s values and vision along with providing a glimpse of what the future holds for Opel models. The company had already announced that it would further sharpen its profile during the presentation of the strategic PACE! plan last November. The GT X Experimental is the first tangible result of this process.
“With our PACE! plan, we have a very clear vision of how we want to create a successful future for Opel. Focus on a strong brand identity defined by our values – German, approachable, exciting – plays an integral role in our return to sustainable success. Our Brand Concept shows how these values will come to life in our products in the future. Our engineering and design teams have put this into effect brilliantly in the Opel GT X Experimental. It gives a clear idea of how we at Opel see the mobility of the future,” said Opel CEO Michael Lohscheller.
The name of the GT X Experimental is reminiscent of Opel’s pioneering concept car, the 1965 Experimental GT – an accessible coupé that was also the first concept car ever produced by a car manufacturer in Europe. The additional X underlines Opel’s plan to further develop its footprint in the SUV market: 40 per cent of all Opel cars sold in 2021 are to be SUVs.
This clean high-tech approach flows throughout the interior. For example, the four seats look like they are floating while removable speakers nestled under the headrests also allow an out-of-car sound experience. Graphic details also highlight the strict purity of the design in the interior: the cropped triangle theme is repeated on the seat backs and the accelerator and brake pedals.