Toyota Rav4 Design Studies Take The Spotlight At Geneva

RAV4 Premium

RAV4 Premium

Mar 08, 2013– Geneva, Switzerland  (AutoReleased) – Toyota has turned convention on its head by revealing two concept cars based on a vehicle it has just launched – the stylish new RAV4.

The two design studies, unveiled at the Geneva Motor Show, were created to amplify different aspects of the styling and capabilities of the latest RAV4, which has just arrived in local Toyota dealer showrooms.

The RAV4 Premium emphasises the compact SUV’s high quality while the RAV4 Adventure builds on the vehicle’s rugged off-road character.

The RAV4 Premium design study has been developed to give the new model added sophistication.

The bodywork and bumpers are finished in Deep Bronze to increase the sense of harmony in the design.

At the front, a central grille displays horizontal lines and air intakes, while the LED lights are underscored by a stylish chrome-finished spoiler.

At the rear, the redesigned bumper gains chrome inserts, brushed aluminium skid plates and an integrated tailpipe design.

The 20-inch alloys are matched to the aluminium roof rails to add coherency to the look.

Toyota’s Kansei design department, part of its R&D operation in Brussels, was responsible for the luxurious leather upholstery in the cabin.

New black piping and a V-shaped outline reinforce the design of the seats, and the use of two-tone double stitching in several areas expresses both robustness and premium quality.

Grey and black leather are also used for the instrument and door panels.

The design thinking behind the RAV4 Adventure accentuates the car’s look to reinforce its off-road capabilities.

A striking dark red paint brings out the strong, athletic qualities of the fourth-generation RAV4′s exterior.

Its muscular appearance is heightened by the addition of extended wheel arches that accommodate larger 20-inch alloy wheels.

The front and rear bumpers have been redesigned and finished with matt paint. The front bumper is integrated with a new under-run while the rear features fully integrated twin exhaust pipes and a reworked skid plate.

Machined roof rails and dark-tinted privacy glass complete the Adventure look.

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