Volvo’s Polestar Brand Picks Montreal For First North American Store
Bissonnette, 45, a Quebec native, joins the team from Volvo Car Canada, where he was most recently the director of sales operations. He will spearhead all of Polestar’s commercial efforts in Canada, including the development of the brand’s retail environments, customer service initiatives and driving overall brand performance, according to the company.
“Hugues has the right skill set, developed over time working in both the Americas and Europe, and I am confident he will have great success launching Polestar in Canada,” Gregor Hembrough, head of Polestar in the Americas, said in a statement.
Groupe Park Avenue operates 18 auto dealerships selling 12 brands, according to its website. It also operates one Harley-Davidson dealership.
Polestar Montreal will open in 2020, to be joined by Toronto and Vancouver in Canada, and a strategically-placed network of retailers in the United States.
In September, Polestar chose Toronto to debut the Polestar 2, its newest electric vehicle. When the cars go on sale in June 2020, Polestar plans to have three Canadian outlets operating.
“We will always have a retail partner in the North American market place [who] will always be involved in the negotiations and transacting with the customer,” Hembrough said during an event in Toronto last month.