Dealerships not currently using video to market their vehicles are missing out on some serious potential. Here are just a few reasons why your dealership needs to invest in video for the future:
First and foremost, it’s an SEO-boosting tool. Google frequently ranks videos ahead of websites and blogs in search results.
Increased Website Traffic
Automotive video marketing is essential to any dealership’s digital marketing strategy. It helps drive traffic to your website, increases conversion rates, and engages customers.
Videos are also an excellent tool for generating repeat business, which is a much easier task than acquiring new customers. Use a service offer video to promote your service center and give customers a reason to stay with your brand.
When creating your videos, it is essential to have a clear goal in mind. Your video should have a call-to-action that drives customers to contact your dealership or share the content on social media.
The best way to keep your customer’s attention is to create short-form videos under one or two minutes long. These can explain a function or feature of your vehicle, showcase a special promotion, or show behind-the-scenes footage at your dealership.
It’s no secret that consumers prefer to learn via video over text. This is because 65% of people are visual learners, while 30% are auditory learners.
Increased Conversion Rates
Video marketing is a great way to increase sales. It has been proven that videos drive 50% more traffic than other forms of advertising (Wyzowl, 2020).
When marketing your dealership, creating high-quality and informative videos that will engage your audience and keep them interested is essential. It’s also important to ensure that your videos have a clear call to action.
The best videos are short and explain a topic or feature of the vehicle in an engaging manner. This helps to make the purchase process as easy as possible for the customer.
Moreover, automotive video marketing can introduce a new car model, promote a specific dealership promotion, and provide a behind-the-scenes look at the dealership’s operations. Vlogs can also be a great way to build consumer trust and demonstrate your brand’s transparency.
Most people begin searching for a car on the internet, so optimizing your website for mobile shopping is critical. Additionally, a recent study found that more than 70% of people said that watching online videos helped them learn about the product they intended to buy.
Video marketing is an essential part of an automotive dealership’s digital strategy. It helps drive engagement and increase conversions across the entire purchasing funnel for dealers, resulting in increased profits.
Whether you’re using video to showcase your inventory, share informative content, or build relationships with customers, automotive video marketing is critical for a dealership’s success in 2021. Read on to learn why it’s important for your business and how to use videos to improve your online merchandising and sales process.
Today, more car shoppers rely on the internet to research their purchases and make decisions before even stepping into a dealership. This has changed how car shopping works, and auto dealerships must adapt their online strategies to accommodate their consumers’ preferences.
For many car shoppers, watching a short video is the best way to gain useful information about a specific vehicle. This allows them to quickly and easily digest the data they’re looking for without sifting through pages of text. This means that if you provide helpful, informative videos for your website, you’ll be able to attract and win over more potential car buyers.
Increased Customer Satisfaction
If you wanted to boost your dealership’s sales in 2021, then it’s important that you take the time to create a video marketing strategy. This is a great way to increase your sales and improve the customer experience.
As part of your automotive video marketing strategy, you can use several different tools to help you reach your target audience and increase your conversion rates. Some of these include social media videos, demonstration videos, and video testimonials from satisfied customers.
Personalized video marketing is another popular option that helps to increase customer satisfaction and engagement. These videos are interactive and adapt to the user’s personality designed for.
These videos can also be used to promote events at your dealership. For example, if you have a sales event for a particular model, then using a video to announce the event can significantly increase your visibility and attract more customers.
The automotive industry is constantly innovating new ways to improve the customer experience. With new technologies like virtual showrooms, augmented reality, and VR, it’s easier to show potential buyers what a vehicle looks like online. This can help them decide to purchase it without visiting a dealership.
Increased Customer Trust
When consumers are ready to purchase a car, they often begin their research online. A video can help them understand the features and benefits of your dealership’s inventory and your business’s reputation and service quality.
A montage of video testimonials featuring satisfied customers can provide a strong emotional impact on potential buyers. These videos will also boost your dealership’s recognition as an auto industry authority.
In addition, videos are a great way to answer FAQs and address common issues. They can be quickly posted on your website or shared through your VDP.
Short videos are another effective strategy for reaching prospects who have not started researching. These videos should be accompanied by a CTA encouraging them to contact your dealership or take the next step.
A high-quality, professional-sounding voiceover is essential to creating a successful automotive video marketing campaign. In addition to video content, it’s necessary to optimize your website for mobile viewers since many of your prospective customers will be using a smartphone or tablet during their research process.